After Thanksgiving, holiday shopping begins with Black Friday, Small Business Saturday and Cyber Monday. On Tuesday, the focus shifts from buying to giving. This December 3, you can join the millions of people who are participating in GivingTuesday, a global day of giving to support organizations like the Radiation Oncology Institute (ROI) that are making a difference in the world. On GivingTuesday, the ROI will thank its supporters and encourage continued support of radiation oncology research.
The ROI is fortunate to have a challenge gift for GivingTuesday 2019. Jay Hoey, MBA, a member of the ROI Board of Trustees, is matching every gift made on December 3, dollar-for-dollar up to a total of $5,000. That could mean $10,000 for the ROI on GivingTuesday because when you give a gift of $100, it will be matched, becoming a gift of $200. Your gift will have double the impact on GivingTuesday, supporting even more research that will transform practice and improve outcomes for patients receiving radiation therapy.
GivingTuesday features social media and online giving. You are invited to take unselfies with signs you can download proclaiming your support of the ROI and to post your pictures on social media to encourage others to give. Be sure to tag the ROI—@RO_Institute on Twitter and Radiation Oncology Institute – ROI on Facebook—and use the hashtags #GivingTuesday, #UNselfie and #SupportROI. Gifts can be made online on December 3, 2019, and you can help ensure that the ROI meets its goal of raising $10,000 on GivingTuesday by making your gift, sharing your unselfies and spreading the word about the matching gift on social media. Every gift will help to fund research grants, including new awards on improving diversity, inclusion and health equity in radiation oncology in spring 2020.
GivingTuesday harnesses the generosity of millions of people around the world to support the causes in which they believe. We hope you will show your support for radiation oncology research by including the ROI in your GivingTuesday plans.